#Persona meaning how to
Is he a lurker, commenter or creator on social media? Here’s how to create a social media persona defined in detail.Which social media platforms does the persona participate on? What information does he seek before, during and after making a purchase?ĩ.What media channels does he use? Include television, radio, magazines, newspaper and online.What information does he seek on a regular basis?.Does he buy things for show or for long term value?.What type of products does he buy? For whom, does he buy stuff? Roughly how much does he spend on a monthly or annual basis?.What type of products has the persona bought in the past? Are these influencers involved in his buying decisions? Who is the ultimate decision maker?ħ.Amongst the people who play a role in the persona’s life, who is important and why? Consider spouse, children, parents, friends, boss, co-workers and social media connections.Who is important to and influencers the persona and why? What role does family play in his life?Ħ.What are his hot buttons? What gets him worked up?.
Where is he located? Is it a city or the country?Ģ.What does he look like and how does he dress?.When answering these persona questions, be specific just like an actor has to prepare to be able to walk in someone else’s shoes. (Note: The pronoun “he” represents both men and women.) These attributes of a persona definition are posed as questions to help you understand your specific audience so you can create more effective marketing content and communications. Persona defined in a marketing context encompasses these 10 essential attributes. Persona definition – 10 Essential marketing persona attributes For marketers, personae get employees on the same page. To put this in perspective, the average American spends 12 hours and 14 minutes with media per day! Therefore, you need to do your homework to provide the information they need and want before they realize it. To better target their marketing messages, direct marketers have used customer acquisition and past buying behavior data to better understand their audience in terms of demographics, psychographics and interests. The use of personas to improve marketing isn’t new.
Because your marketing must talk directly to your audience and resonate with them or they’re gone. With the explosion of social media, content marketing and mobile (or connected) devices, you need a marketing persona. It’s in this role that personas have been borrowed and adapted for marketing purposes, especially in light of the explosion of information, channels and devices.īecause by understanding your audience and their hot buttons, you can craft more effective communications. The persona also assumes a defined set of characteristics in the environment where he lives. Regardless of any similarities with real people, living or dead, a persona is a fictional character. This person acts as the writer’s mouthpiece, emphasizing the person’s subjective qualities and expresses the writer’s ideas, beliefs and voices. As such, it’s associated with characters in a drama.Įxpanded more broadly to writing, a persona is a character representing the thoughts of a specific person. In Latin, persona is defined as an actor’s mask.
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